![]() What is the Case Study Method ? How can you use it to write case solution for Patagonia case study?Īlmost all of the case studies contain well defined situations. ![]() It constituted Patagonia's efforts to take responsibility for the products it made, "from birth to death and then beyond death, back to rebirth." The initiative consisted of a mutual contract between the company and its customers to "reduce, repair, reuse, and recycle" the apparel that they consumed.Ĭase Authors : Forest Reinhardt, Ramon Casadesus-Masanell, Hyun Jin Kim This initiative represented a holistic commitment to lengthen the lifecycle of each product and reduce landfill waste. In spring 2010, Patagonia was in the process of implementing a new, radical environmental initiative called "Product Lifecycle Initiative" (PLI). While pursuing its strong environmental stance, Patagonia maintains a larger gross profit margin than its competitors and is targeting a 10% rate of annual growth in sales. Its environmental mission motivates it not only to donate to environmental causes and reduce the impact of its own production, but also to share its practices with other companies. ![]() Patagonia produces high-quality environmentally friendly garments that command significant price premiums. ![]()
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